Lighthouse relaunches the Analyst Relationship Maturity audit
Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow...
View ArticleBurson-Marsteller launches free Analyst Relations audit
A new free analyst relations audit is on offer from Burson-Marsteller’s Industry Analyst Relations Team. According to BM’s Conny Hinterecker, “After a comprehensive auditing...
View ArticleListen up! Analysts say analyst relations is getting worse
Over the last week I’ve been discussing the initial results from our Analyst Attitude Survey with clients. The general picture is pretty depressing. AR...
View ArticleAR evaluation webinar: How AR can integrate into marketing metrics
Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing...
View ArticleHow can we stop the decline of analyst relations?
There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act...
View ArticleHow we rank the impact of influencers on sales
The most effective way to rank the impact of influencers on sales is through market research. Too many firms rely on a combination of...
View ArticleInfluence Quadrant shows firms’ changing analyst impact
Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we are...
View ArticleTelecoms analysts are writing more about NEC, Infinera, Brocade and Ciena
This month, Lighthouse is relaunching the Spotlight on Telecoms. Each month we’ll bring subscribers notable research they might have missed, and be talking about...
View ArticleWanted: users of economic intelligence
Are you interested in the topic of economic intelligence and have you used economic intelligence services in your current role within your organisation? Are...
View ArticleTake the 2013 Analyst Value Survey and get the results
As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner...
View ArticleGreat response to the Analyst Value Survey
With over 200 participants from 20 countries (half from the USA) this year’s Analyst Value Survey is already the biggest yet. We’re getting great...
View ArticleWhat the Analyst Attitude Survey shows your firm can learn from IBM
This week we’re reviewing some responses to our Analyst Attitude Survey, and we’ve just posted a video to explain the survey and how it works....
View ArticleDeloitte, NetApp & HCL win in new Influence Quadrant
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More...
View ArticleH1 Influence Quadrant Shows Lenovo, EY and Huawei rising
Lenovo, EY and Huawei are the big winners in the Influence Quadrant for the first half of 2015. The study draws on over 100,000...
View ArticleNew Influence Quadrant shows ‘powerhouse’ firms in trouble
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed...
View ArticleTime for a new direction in AR measurement?
Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers....
View ArticleControl in Analyst Attitude Surveys
Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who...
View ArticlePodcast: The New Industry Analysts, Who Are They? (Part One)
Over the last couple of years we have been witness to the rise (and fall) of new research initiatives. What defines them, and what drives them to take on the market as they do? Hosts Thom and Derk Erbé...
View ArticlePodcast: The New Industry Analysts, Who Are They? (Part Two)
Over the last couple of years we have been witness to the rise (and fall) of new research initiatives. What defines them, and what drives them to take on the market as they do? Hosts Thom and Derk Erbé...
View ArticlePodcast: The New Industry Analysts, Who Are They? (Part Three)
Over the last couple of years we have been witness to the rise (and fall) of new research initiatives. What defines them, and what drives them to take on the market as they do? Hosts Thom and Derk Erbé...
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